“In stable environments, if I make a pricing mistake it’s not very important. But in today’s environment, it’s a matter of life and death. You’d better get your pricing...  ...

The questions that many sales professionals ask are, "When to close a sale? How to close? How not to be pushy?" I still remember my first customers - a sweet young couple on a ho...

Let's face it. No one really likes cold calling. Cold calling by itself is not going to generate the selling numbers that every salesman dreams of. However, thanks to the infinite ...

Having your business featured in the local media can feel like getting lucky at the roulette table. The wheel spins round and round and you just pray that tiny ball lands on your...

The explosion of social networking sites has been a boon for direct marketers. For the hundreds of millions of users of Facebook, MySpace, YouTube and so on, they are fun ways to...